Hye, Texas (September 15, 2026) – Garrison Brothers Distillery, the first and oldest legal whiskey distillery in Texas and the first distillery outside Kentucky to produce authentic, handcrafted, corn-to-cork bourbon whiskey, will host a special Tailgate event celebrating the release of its PX and Oloroso Finished Cask Strength Single Barrels. The distillery will welcome guests for a game-day bourbon release event featuring watch screens for the Texas Longhorns vs. Florida Gators game, with kickoff planned for approximately 11A CT.

SHELBYVILLE, Ky. (September 2026) — The Maven Distillery introduces its flagship expression: The Maven Kentucky Straight Bourbon Whiskey. This 99-point, Double Gold award-winning release is the culmination of a decade spent by three industry experts quietly building the foundation for a new era of modern luxury bourbon. Through self-distillation, custom-specified sourcing, and selective barrel acquisition, Master Distiller Kevin Curtis, Master Blender Steve Hughes, Associate Master Blender Ashley Moore and their team assembled the most diverse privately owned bourbon library in America, an inventory now serving as the springboard for The Maven Distillery's ambitious innovation and blending.

LOUISVILLE, Ky.— The Kentucky Bourbon Hall of Fame® today welcomed its 24th class of inductees, celebrating their lasting contributions to Kentucky’s Bourbon industry and its worldwide legacy. A record number of more than 300 industry leaders, legends and luminaries gathered in Louisville to honor the newest members of the prestigious Hall of Fame.

FRANKFORT, KY (September 14, 2026) – Buffalo Trace Distillery proudly announces the release of Elmer T. Lee 40^th Anniversary Edition, the first-ever uncut and unfiltered expression of Elmer T. Lee Single Barrel Bourbon. Debuting four decades after the original Elmer T. Lee Bourbon was released, this limited offering honors the legacy of one of the industry’s most influential pioneers and offers enthusiasts a rare opportunity to experience this iconic whiskey in its purest form.

Bardstown, Ky. (Sept. 14, 2026) - - - The Kentucky Bourbon Festival announced next year’s festival will be Sept. 16-19, 2027, in Bardstown, Ky., the Bourbon Capital of the World. The festival brings bourbon enthusiasts from all over the globe to celebrate the spirited history and craft of bourbon during National Bourbon Heritage Month. For more information, visit www.kybourbonfestival.com.

Louisville, KY – September 10, 2026 – “I said a hip-hop, the hippie, the hippie to the hip, hip-hop and you don't stop the rockin’.” 2XO Whiskey and renowned American whiskey blender Dixon Dedman, in conjunction with iconic hip-hop group The Sugarhill Gang, announces “Rapper’s Delight” - The Hip-Hop Blend (SRP $79.99/750ml), dropping this September. The seventh release in the award-winning Collectibles Series, The Hip-Hop Blend is inspired by Dixon’s love of rap music and the enduring legacy of the 1979 hit "Rapper's Delight," widely credited with introducing rap music to a mainstream audience. The Hip-Hop Blend will be available nationwide and online at ReserveBar.

FRANKFORT, Ky (September 10, 2026) – Old Rip Van Winkle Distillery and Buffalo Trace Distillery today announced that the 2026 Van Winkle Whiskey Collection is on its way, once again delivering one of American whiskey's most sought-after and closely watched annual releases.

CLERMONT, Ky., (September 9, 2026) - Few sounds trigger a collective groan quite like a field goal bouncing off the goalpost. This season, Jim Beam®, the world's No.1 bourbon, is setting out to transform that dreaded sound into stadium-wide cheers with “Hit The Beam,” a new campaign starring actor and comedian Ben Marshall and former NFL kicker Kai Forbath.