LAWRENCEBURG, Ind. (September 9, 2026) — MGP Ingredients, Inc., one of the largest producers of American whiskey and leading spirits distillers, today announced the latest addition to its branded spirits portfolio: MGP, an all-new brand bringing the legendary producer's whiskey and spirits expertise directly to consumers under its own name for the first time. The launch coincides with the return of the MGP® Distillery name to its historic Lawrenceburg, Indiana operation, marking a new chapter for the distillery.

SPARTA, KY (Sept. 9, 2026) – Growing up, Royce Neeley shared an unbreakable bond with his grandfather, Earl Sizemore, or to Royce, PaPaw.  Together they would tinker with cars, talk about the “old days” of moonshining, and share family lore; including the 10 previous generations of Neeley family moonshiners.  Once Royce took up the distilling mantle in 2015, legally this time, his PaPaw was right there, helping with distillation, tours, and good-naturedly doing whatever needed to be done.

BARDSTOWN, Ky., Sept. 9, 2026 - Chicken Cock Whiskey, one of America's oldest whiskey brands established in 1856, celebrates their 170th Anniversary with a 170th Anniversary Limited Edition Rooster Decanter and 170th Anniversary Edition Legacy Kentucky Straight Bourbon. Both releases will debut at Kentucky Bourbon Festival from September 10 - 13, 2026.

SHOREHAM, VT (September 9, 2026) — Today, WhistlePig Whiskey, the leader in ultra-premium Rye whiskey, announces the latest release in one of America's most collectible whiskey series, The Boss Hog XIII: The Golden Pharaoh. Beginning today, The Boss Hog XIII is available for presale for the first time, allowing whiskey enthusiasts and collectors to reserve The Boss Hog Series' newest crown jewel ahead of its nationwide launch on Sept. 30. In another first for the series, The Boss Hog XIII originates from the continent of Africa – specifically from a recipe for tiger nut cake found on an ancient tomb that is thousands of years old. When recreated on the WhistlePig Farm, it inspired a world's-first finish in barrels seasoned with Egyptian black honey and tiger nuts, bringing a completely new, balanced flavor to The Boss Hog series.

LOUISVILLE, KY – September 8, 2026 – Pursuit Spirits, the Louisville-based whiskey blender founded by the creators of the world's leading podcast, Bourbon Pursuit, today announced "Found Footage," a limited-edition collaboration with Atlanta’s Shortbarrel. The barrel proof expression will be officially released at the Kentucky Bourbon Festival on Friday, September 11, available first at the Pursuit Spirits booth while supplies last.

LOUISVILLE, KY (September 8, 2026) - In partnership with Mayor Craig Greenberg, Danny Wimmer Presents, the Louisville Music Festival Alliance is excited to announce two festival pregame events. Rock The Ville takes place at Fourth Street Live! on Saturday, September 19th as a Louder Than Life pregame event while Bourbon, Brunch, & Bluegrass returns to the NuLu neighborhood on Saturday, September 26th as a pregame event to Bourbon & Beyond. Both events are official DWP pregame events and will feature food & drink specials from local businesses, live music, ticket and merch giveaways, contests, live art, special activations and more.

Sept. 8, 2026 – Tickets are now on sale for a charity bourbon raffle hosted by Kentucky nonprofit Bourbon with Heart, Inc., featuring 10 prize packages, each including a hand-painted barrel head created by a Kentucky artist and a bottle of Elijah Craig 21-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey.

BARDSTOWN, Ky. (September 8, 2026) – Heaven Hill Distillery announced today the release of the 20th edition of the Parker’s Heritage Collection®, a 14-Year-Old Kentucky Straight Bourbon Whiskey made with rye backset. The annual ultra-premium release honors the legacy of Heaven Hill’s late Master Distiller Emeritus Parker Beam, while continuing the collection’s tradition of thoughtful innovation and exceptional American Whiskey craftsmanship.“The Parker’s Heritage Collection has allowed us to celebrate the extraordinary legacy of Parker Beam—his passion, his craft and the lasting impact he had on Heaven Hill and American Whiskey,” said Max Shapira, Executive Chairman of Heaven Hill. “We are proud that each release carries forward both his memory and his enduring commitment to doing things the right way.”