BARDSTOWN, Ky., Sept. 9, 2026 - Chicken Cock Whiskey, one of America's oldest whiskey brands established in 1856, celebrates their 170th Anniversary with a 170th Anniversary Limited Edition Rooster Decanter and 170th Anniversary Edition Legacy Kentucky Straight Bourbon. Both releases will debut at Kentucky Bourbon Festival from September 10 - 13, 2026.

SHOREHAM, VT (September 9, 2026) — Today, WhistlePig Whiskey, the leader in ultra-premium Rye whiskey, announces the latest release in one of America's most collectible whiskey series, The Boss Hog XIII: The Golden Pharaoh. Beginning today, The Boss Hog XIII is available for presale for the first time, allowing whiskey enthusiasts and collectors to reserve The Boss Hog Series' newest crown jewel ahead of its nationwide launch on Sept. 30. In another first for the series, The Boss Hog XIII originates from the continent of Africa – specifically from a recipe for tiger nut cake found on an ancient tomb that is thousands of years old. When recreated on the WhistlePig Farm, it inspired a world's-first finish in barrels seasoned with Egyptian black honey and tiger nuts, bringing a completely new, balanced flavor to The Boss Hog series.

LOUISVILLE, KY – September 8, 2026 – Pursuit Spirits, the Louisville-based whiskey blender founded by the creators of the world's leading podcast, Bourbon Pursuit, today announced "Found Footage," a limited-edition collaboration with Atlanta’s Shortbarrel. The barrel proof expression will be officially released at the Kentucky Bourbon Festival on Friday, September 11, available first at the Pursuit Spirits booth while supplies last.

LOUISVILLE, KY (September 8, 2026) - In partnership with Mayor Craig Greenberg, Danny Wimmer Presents, the Louisville Music Festival Alliance is excited to announce two festival pregame events. Rock The Ville takes place at Fourth Street Live! on Saturday, September 19th as a Louder Than Life pregame event while Bourbon, Brunch, & Bluegrass returns to the NuLu neighborhood on Saturday, September 26th as a pregame event to Bourbon & Beyond. Both events are official DWP pregame events and will feature food & drink specials from local businesses, live music, ticket and merch giveaways, contests, live art, special activations and more.

Sept. 8, 2026 – Tickets are now on sale for a charity bourbon raffle hosted by Kentucky nonprofit Bourbon with Heart, Inc., featuring 10 prize packages, each including a hand-painted barrel head created by a Kentucky artist and a bottle of Elijah Craig 21-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey.

BARDSTOWN, Ky. (September 8, 2026) – Heaven Hill Distillery announced today the release of the 20th edition of the Parker’s Heritage Collection®, a 14-Year-Old Kentucky Straight Bourbon Whiskey made with rye backset. The annual ultra-premium release honors the legacy of Heaven Hill’s late Master Distiller Emeritus Parker Beam, while continuing the collection’s tradition of thoughtful innovation and exceptional American Whiskey craftsmanship.“The Parker’s Heritage Collection has allowed us to celebrate the extraordinary legacy of Parker Beam—his passion, his craft and the lasting impact he had on Heaven Hill and American Whiskey,” said Max Shapira, Executive Chairman of Heaven Hill. “We are proud that each release carries forward both his memory and his enduring commitment to doing things the right way.”

LOUISVILLE, Ky.- Brown-Forman Corporation today announced the debut of its newest whisky, Kentucky Boy, a revival of an historic brand honoring Master Distiller Emeritus Chris Morris for his monumental 50 years of service and innovation in the bourbon industry.

LOUISVILLE, Ky. September 2, 2026 – Old Forester, the world's first bottled bourbon born out of Louisville, and Alpha Industries, the original military clothing manufacturer with Knoxville roots, are collaborating to launch a limited-edition distiller's jacket, reflecting shared passions for craftsmanship, heritage and functionality. To celebrate the collaboration, the limited-edition jacket debuts alongside Old Forester's annual Birthday Bourbon, a tradition celebrating the birthday of founder George Garvin Brown and the brand's heritage.