COLLEGE STATION, TEXAS — August 5, 2026 — Unreined Whiskey today announced the grand opening of its visitor's center and rickhouse at WildHorse Ranch in College Station, taking place this Saturday, August 8. The Unreined rickhouse, where spirits are stored and aged, is based on traditional Kentucky styled rickhouses, offering guests a rare opportunity to step inside and experience the aging environment firsthand.

FALLON, NV (August 5, 2026) — Frey Ranch^® Distillery – one of the only true farm-to-glass American Whiskey distilleries – today announces the launch of a new whiskey membership in partnership with Flaviar fittingly called the “Tractor Tailgate Club.”  Rolling out to its 40,000+ newsletter subscribers through

KIRBY, Wyo. –– Wyoming Whiskey, the state's first legal distillery, proudly introduces State of the Union, a limited-edition straight bourbon whiskey created to commemorate the 250th anniversary of American independence. Inspired by the grit, resolve, and independent spirit that have shaped the nation for two and a half centuries, the release honors both America's history and the enduring character of the American West.

Never Say Die, the multi-award-winning bourbon distilled in Kentucky, ocean-aged across the Atlantic and matured in England, will open its first brand home in the heart of downtown Lexington, Kentucky in fall 2026.  

NEW YORK, NY (August 4, 2026) — Stetson, America's most iconic Western brand today announces the launch of Stetson Bourbon. Backed by a legacy of Western heritage, quality, and craftsmanship, Stetson Bourbon is a super-premium, high-rye proprietary blend distilled and bottled in Bardstown, Kentucky. After a three-year journey of sourcing and tasting, Stetson found the perfect blending partner in Kentucky Master Blender Dan Callaway. Together, they developed a bourbon that reflects the uncompromising standards expected of a spirit worthy of the Stetson name.

Lynchburg, Tennessee (August 4, 2026) – The Jack Daniel Distillery introduces Distillery Series #17, a batch proof High Angel’s Share Tennessee Whiskey, as the latest innovation in its line of experimental whiskeys.

PITTSBURGH, PA (August 4, 2026) — More than a century after closing its doors, H. Obernauer & Co., a historic Pittsburgh whiskey company originally founded in 1885, is returning home. As part of the brand revival, the company will establish its future home at 2613 Smallman Street in Pittsburgh's Strip District, where a tasting room is planned to open in the coming months.

Charlotte, NC — August 3^rd, 2026 — Oaklore Distilling Co. today announced a new long-term pricing model across its full portfolio of whiskey products, effective August 1, 2026. The move reflects the company’s continued growth over the past three years and its commitment to reinvesting in the whiskey community that has supported its rise.