LOUISVILLE, KY (June 22, 2026) – Watch Hill Proper will host the Fourth Annual American Whiskey Festival on Saturday, August 15, 2026, from 5 to 10 p.m. at North Village Square in Norton Commons. The free, family-friendly event will feature live music, whiskey and wine tastings, local food vendors, artisan merchants, and enhanced VIP experiences. Tickets are on sale now.

Chattanooga, TN (June, 2026) - One year after unleashing Batch Alpha: Intergalactic Comet Crusher to a bewildered public, Chattanooga Whiskey is back with a sequel. Meet Batch Alpha-1: a bourbon liqueur made with the same 42 ingredients as the original, but this time reformulated... on an entirely different timeline. 

Bardstown, Ky. (June 22, 2026) - - - The Bourbon Capital Alliance is excited to announce the Bourbon Capital Diplomat Certification Experience, a new educational program designed to deepen bourbon knowledge and elevate hospitality experiences throughout Bardstown. For more information, visit www.bourboncapitalacademy.com.

LOUISVILLE, Ky. — June 18, 2026 - Blade and Bow announces its 12-Year-Old Solera Reserve, a new limited annual expression crafted at the intersection of time and technique by Nicole Austin, the Director of American Whiskey Liquid Development and Capabilities at Diageo. Beginning with a 12‑Year‑Old Blade and Bow Kentucky Straight Bourbon, it's guided through a multi‑vat Solera finishing and blending process – uniting the age and character of Cognac, Bordeaux, Moscatel, and Port vats to create a depth and balance in the final whiskey.

Lodi, Calif.  -- June 17, 2026 -- Wooler Brands today announced the launch of Wooler Whiskey, a Kentucky Straight Bourbon crafted in Bardstown, Kentucky, and JP Vodka, a naturally gluten-free, 100% corn spirit made in Texas. Both spirits have already earned Gold Medals at the 2026 San Francisco World Spirits Competition.

LOUISVILLE, KY – June 16, 2026 – Pursuit Spirits, a craft whiskey blender founded by the hosts of the Bourbon Pursuit podcast, today announced its first-ever collaboration with Meat Church BBQ: "Pursuit x Meat Church Honey Hog Barrel Bourbon." This cross-category release translates the flavor profile of Matt Pittman's iconic "Honey Hog" seasoning into a 105-proof, honey-finished bourbon created specifically to pair with smoked meats, rather than competing with traditional dessert-style whiskeys.

Golden, CO  — [June 15, 2026] — Coors has built its reputation on a simple belief: exceptional beverages begin with exceptional ingredients. Long before it became one of America's most iconic brewing companies, Coors invested in the craft of malting, developing expertise that today extends through one of North America's largest malting operations. That heritage now takes center stage with the introduction of Coors Whiskey Co. Blended American Malt Whiskey, a premium, limited-release expression crafted with Coors' own proprietary malt and Colorado malt.

VERGENNES, VT (June 15, 2026) — Award-winning independent bottler Lost Lantern today announces the launch of the United States of Bourbon, the first-ever blend of bourbon from all 50 states, and the widest-ranging American whiskey ever created.